In a world filled with smartphones, tablets and 24/7 connectivity, driving traffic to your website is an essential part of almost every successful business. This can be a problem if you're not an expert with search engine optimisation (SEO) and don't fully understand how rankings work. Fortunately there are some very simple rules you can follow to vastly improve in this area. Jo Macdermott writes.
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.