In a world filled with smartphones, tablets and 24/7 connectivity, driving traffic to your website is an essential part of almost every successful business. This can be a problem if you're not an expert with search engine optimisation (SEO) and don't fully understand how rankings work. Fortunately there are some very simple rules you can follow to vastly improve in this area. Jo Macdermott writes.
Are you looking for ways to attract more traffic to your website?
Online marketing is an ongoing process that requires regular time and effort, and fortunately you don’t need to be an SEO expert or have an enormous marketing budget to improve your website traffic. Here are a few low cost ways to encourage more traffic to your site:
Video clips
Short video footage can be a valuable asset to your website. Video is becoming increasingly popular as a marketing tool, and images are generally ranked higher than text by search engines. Try a short instructional or informational video clip, and slowly build up until you have a series.
Undertake link building activities
Building links with reputable sites can be a big boost to your search engine rankings. The search engines view links as votes for your site, and the more you have, the higher your site is likely to rank.
Continue reading to learn three more ways to drive traffic >>
