Breaking: Microsoft brand again centre of cyber scam

By Jaclyn McRae on Sep 9, 2016

The world’s biggest brand names are being used to trick people into handing over sensitive personal and financial information. 

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Don’t click: Zero-day Optus invoice scam deploys ...

By Jaclyn McRae on Sep 5, 2016

A large run of fake Optus emails uses realistic branding and varying body content to deceive victims and outrun anti-spam algorithms.

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The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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