The anatomy of a phishing email scam: How social engineering techniques trick users

Posted by Craig McDonald on 17 June 2021 16:19:05 AEST

A personalised and targeted email, an opportune offer and the impersonation of multiple brands – some of the techniques employed by cybercriminals in a phishing email scam that resulted in a property buyer losing thousands of dollars as part of a ‘deposit’, supposedly for his new apartment.

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Cyber Criminals Register New Domains To Impersonate ANZ Bank

Posted by Annamaria Montagnese on 31 March 2016 19:06:49 AEDT

A new email scam is circulating, presented as a seemingly legitimate communication targeting ANZ bank customers. The scam impersonating the ANZ Bank, scares recipients into opening and clicking through on the email by threatening that the recipients banking service has been suspended.

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Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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