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Craig McDonald on 01 August 2016 16:49:59 AEST
There are many similarities between marketers and cybercriminals: the need for clickthrough, high engagement rates, an effective ROI, reaching the right audience. The list goes on.
The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
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