Partners Blog

The anatomy of a phishing email scam: How social engineering techniques trick users

Posted by Craig McDonald on Jun 23, 2021 9:59:40 PM

TL_Anatomy of a phishing email scam

A personalised and targeted email, an opportune offer and the impersonation of multiple brands – some of the techniques employed by cybercriminals in a phishing email scam that resulted in a property buyer losing thousands of dollars as part of a ‘deposit’, supposedly for his new apartment.

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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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