Here at MailGuard we know the power of the cloud, and it seems that Adobe is betting all its chips on that power. Frederic Lardinois reports that Adobe's future is now solely in the hands of the cloud after announcing the shift from Creative Suite to Creative Cloud. According to Adobe's Creative Cloud chief, Scott Morris, the change comes with a new subscription model and is here to stay.
Adobe believes its future lies in digital distribution and subscriptions – and it’s about to bet the company on this. As Adobe announced at its Max conference in Los Angeles today, it’s about to put all of its resources into developing its tools for Creative Cloud.
Adobe introduced Creative Cloud, its subscription service for getting all of its tools for designers, photographers, videographers, web developers and audio professionals, just over a year ago. Going forward, Scott Morris, the head of Adobe’s Creative cloud and creative suite team told me last week, this will be the only way to get access to its tools. The company will continue to sell CS6 for the time being, but it’s not clear for how long. The New Creative Cloud apps will be available June 17.
Most Max attendees probably expected Adobe to reveal Creative Suite 7 today. Instead, the Creative Suite name is actually going away in favor of Creative Cloud, which won’t have traditional version numbers anymore. For Adobe, of course, this also means the company is now making the move to a new business model, where the focus will be squarely on subscriptions and not on selling boxed software, licenses and upgrades anymore.
Since it introduced the service last year, Adobe added more than half a million paying Creative Cloud subscribers and two million users who subscribe to its free services. As Adobe’s David Wadhwani noted in today’s keynote, there is no doubt in his mind that Creative Cloud is the right direction for the company.
Continue reading to find out more about Adobe's new subscription model >>
