On the MailGuard blog we often discuss how the cloud can benefit SMEs. Simon Burke, CEO and co-founder of cloud applications company IPscape, suggests that cloud technology allows for rapid growth where it wouldn't have previously been possible.
Today’s customers expect to engage with brands on their terms: they want to call their bank, write on their mobile service provider’s Facebook wall and SMS their insurance company when it suits them.
And this engagement pattern is accelerating. Morgan Stanley estimates that by 2015 the smartphone will become the most popular way to access web-based services. To grow and prosper, smaller businesses need to offer the same type of flexible, real time customer service availability.
How can SMEs compete on service with large companies?
In response to this challenge larger companies are more likely to have the capital to invest in technology systems capable of handling large volumes of customer inquiries through multiple communication channels.
SMEs with a limited cash flow often aren't in a position to cough up for what has, traditionally, been expensive technology. Now, cloud software means that superior customer service delivery using multiple channels and sophisticated systems is in reach of all companies, regardless of size – without the huge upfront costs or long term contracts.
This levels the playing field for SMEs and allows them to improve customer service and compete with larger companies.
Continue reading to learn more about how the cloud can accelerate growth >>
