Anyone who follows the MailGuard blog knows we are huge advocates for customer relationship management (CRM) software Salesforce.com. It's a cloud-based CRM application which allows users to manage their relationships with contacts, leads, opportunities and accounts. It can also integrate with marketing tools like ExactTarget to move content dynamically between the two.
Let's take a look how Salesforce.com can help you manage your customer relationships.
Activity logging
Not only can you view every client, partner and prospects through Salesforce.com, you can also log any activity which any employee has had with a contact, lead, account or opportunity. This is crucial for managing your client and prospective client relationships because it ensures you aren't double handling information and you can always go back to clarify what has been said between the two parties.
Visibility
Salesforce.com has powerful reporting, which gives you great visual information about contact and campaign activity. Reports are very flexible and can be automated. It gives your management understanding about how best to manage your customer relationships. It also makes your pipelines visible which helps your sales team with target management.
AppExchange
With all its power and capabilities, Salesforce.com isn't without its flaws; and this is where the AppExchange comes in. The Salesforce AppExchange gives you access to other apps which integrate directly with Salesforce.com and allow you to do more with the software. For example, cloud applications CCRM and isayso are prime example of how to get more out of Salesforce.com.
CCRM captures all email corresponsdance directly from your email client and isayso provides you with the capability to manage your Net Promoter Score (NPS). Both of these apps integrate seamlessly with Salesforce.com and can be purchased on the AppExchange. These extra cloud applications are one of the reasons why so many people love Salesforce.
Pricing
Prices start from $5 per user per month which includes only contact management and a maximum of 5 users, all the way up to an unlimited plan for $250 per user per month. All subscriptions come with a free trial and are billy annually. To register for a free trial or to learn more about pricing you can visit the Salesforce.com website.
